Educational Insights on Retail Data
Learn everything you need to know about retail data insights with our latest white papers.
Hello excerptLeading CPG companies have used perfect store strategies globally to great effect over the last twenty years to improve the shopper experience and ultimately drive incremental sales. Building and executing a perfect store strategy requires executive sponsorship from the c-suite and [...]
Hello excerptMany of the world’s biggest Consumer Packaged Goods (CPG) companies have implemented Right Store programs, with varying degrees of success. The concept is deceptively simple – focus field sales resources on the stores most likely to generate the greatest incremental sales. [...]
Hello excerptDynamic Routing offers major productivity benefits in return for a more flexible working approach in Field Sales, but what should brand owners consider before making such a change? This White Paper considers the pros and cons of implementing a dynamically changing [...]
Hello excerptImproving On Shelf Availability (OSA) has rightly been an obsession for Retailers and Brand Owners alike for many years. The shopper always expects to find the product in store and when there are gaps on shelf the consequences are poor for [...]
Hello excerptIt is vital both for brand owners and retailers that products earn their place in stores. That means giving each product the best chance of succeeding. Brand Owners with a detailed understanding of what drives sales know that execution at store [...]