Informative Presentations and On-demand recordings
Gain insights and information on a variety of topics related to EPoS data and Predictive Analytics with our library of webinars.
Hello excerptBrand owners invest significantly in research and development to innovate and create exciting new products for the consumer. These projects can absorb cross functional project teams for nine months and sometimes longer to ensure the proposition is motivating for the consumer. [...]
Hello excerptThe Corona virus pandemic has forced governments to introduce social distancing through varying forms of lockdown. The grocery industry is designated as essential, to ensure that the nation can feed itself. Currently, the focus for brand owners is to meet the [...]
Hello excerptWhile trade promotion spend by CPG manufacturers continues to increase, retailer compliance is trending downward, especially when performance is measured at the store/day/SKU level. Clearly promotions are vitally important for both retailers and suppliers. Despite some retailers’ focus on Every Day Low [...]
Hello excerptImproving On-shelf Availability (OSA) has rightly been an obsession for Retailers and Brand Owners alike for many years. The shopper always expects to find the product in store and when there are gaps on shelf, the consequences are poor for Suppliers [...]
Hello excerptField Sales effectiveness is driven by a number of different factors. One of the most important is to define the appropriate level of field resources to outlets, with the outlet priority being evaluated using the freely available store data from retail [...]