Transforming the Customer Conversation on Business Plan Compliance
Joint business plans/customer business plans have been a significant focus for CPG companies and their retail partners for more than a decade.
Fixing On-Shelf Availability
On-shelf Availability (OSA) is a measure of a problem with complex roots. The definition of OSA is important and so is the calculation method.
Optimizing New Product Execution
Launching a new product isn’t easy! 30,000 new consumer products are launched each year, yet over 75% of them fail
Optimizing Promotional Execution in Grocery Retail
Promotions are important for both retailers and suppliers. With the growing emergence of discount retailers, promotions play an integral part in driving profitability for retailers.
How Predictive Analytics Can Supercharge Field Sales Effectiveness
Using a wide variety of data sources to estimate the likely sales value in any given outlet, Predictive Analytics (PA) works despite the absence of sales data across the outlet universe.
