Thoughts and Observations from StayinFront RDI
Check out StayinFront RDI’s collection of blog posts covering a range of topics related to retail data insights and the consumer goods industry.
Hello excerptAll new product development and particularly programs focused on new platform development are a high stakes game with significant investments in research and development and marketing investment to advertise the new concept to their target consumer. During the pandemic there has [...]
Hello excerptOver the last four months, I have been reflecting on the dramatic changes that have impacted our personal and professional lives. During this period, the FMCG industry demonstrated great resilience in ensuring grocery retail stores were still able to sell all [...]
Hello excerptPromotions play a significant part in driving category volumes and profitability for retailers. Promotions help drive volume, steal market share and are key in encouraging shopper behavior with respect to trial and switching. The UK has the highest proportion of volume [...]
Hello excerptAs I write this blog, it is discomforting to realize how much has changed in the last five weeks in the UK and across the globe. The Coronavirus pandemic has forced governments to introduce social distancing through varying forms of lockdown. [...]
Hello excerptWritten by Andy Foweather The first quarter of any new calendar year is an exciting time in the CPG industry, with new sales targets being set and the focus shifting to executing the plan in the market. Joint business plans that [...]